Keyword Density

Does It Still Matter for SEO?

What Is Keyword Density?

Keyword density refers to the number of times a keyword appears on a given webpage or within a piece of content as a ratio or percentage of the overall word count. This is also sometimes referred to as keyword frequency, or the frequency with which a specific keyword appears on a webpage.

In search engine optimization (SEO) keyword density is the measurement in percentage of the number of times a particular keyword or phrase appears compared to the total number of words in a page.

Keyphrase density says a lot about the topic of your text. Search engines are set on serving their users the best possible answer to their search query. To determine whether a text answers to what the searcher is looking for, Google checks several things. Based on that, you need to tell Google what your page is about. That is one of the reasons you decide on a focus keyphrase, as it helps you stay focused on the subject. It help you determine whether your text is optimized for the phrase you want it to be. Keyphrase density indicators checks how often your focus keyphrase is mentioned in your text. Because if a text is about a specific subject, it would be strange if you don’t mention it, or barely do.

You need to find the right balance in mentioning your keyphrase enough, but not too much. If you overdo it, Google might see that as keyword stuffing. This is not a tactic they appreciate. So how do you know when enough is enough? By keeping an eye on your keyphrase density score in whatever keyword tracker you are using for your website.

SEO Phrases We Feel You Should Know:

Keywords - Search Volume - Keyword Rankings - CPC - Keyword Difficulty - Keyword Density - Internal Linking - CRO - Image Alt Text - 301 Redirects - 302 Redirect - 307 Temporary Redirects - 308 Experimental Redirects - 503 Redirect - Call To Action - Title Tags - Meta Tags - Bounce Rate - Google My Business - NAP for SEO - HTTPS Protocol - A/B Testing - Conversion Rates - Private Blog Network (PBN) - Cost Per Lead - HTML - Backlinks - Outbound Links - Sales Funnel - Long Tail Keywords - Microsite - Mobile First Indexing - No Follow Link - On Page SEO - Off Page SEO - Top Of Funnel Keywords

Have a suggestion of an SEO term we should include in our glossary? Send us an inquiry and we can add it to our list!

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