Infininty Clinic Pharma
01. The Challenge & Solution
O One of the principal decisions that startup owners have to make is whether or not to engage in SEO. One common consideration is the cost of investing in an SEO campaign versus possible returns. Another is the daunting list of SEO terminologies, which may overwhelm newcomers to the e-commerce and website scene. If you are a new online entrepreneur but are not convinced of the benefits of SEO, then this article is for you! Here are some of the reasons why SEO is important and why you should consider it as a marketing technique. SEO is less expensive than other online marketing approaches. It also offers higher reward rates when compared to other techniques such as social media marketing, pay per click advertising, and email marketing. While you may need to defray a substantial amount to cover initial SEO planning and processes that include website design, programming, and strategizing, you can be sure to get faster and more long-term results.
“I cannot give you the formula for success, but I can give you the formula for failure.
It is: Try to please everybody.”
– Herbert Bayard Swope
02. Working Process
One SEO component called off-site SEO ensures that users of external pages or of social media can find your website. Being optimized for SEO increases the site’s potential to draw customers from other platforms other than the search engine. For instance, when you post content and links to your page on Facebook or Twitter, you are able to promote your website and attract more customers. One of the main goals of SEO is to attract the targeted audience through organic searches. The number of visitors to your site influences your sales and subscriptions. It also promotes the marketing of your products and services. Increased inbound traffic is always good for business because it equates to more conversion opportunities.
Some SEO-related tools such as the Google Keyword Planner and Google Analytics provide quantitative data to help you understand your market, analyze the trends, and know your competitors’ standings. It helps you identify popular and valuable keywords so you can decide how to structure or revise your content.
03. Perfect Result
El Camino College embarked on a journey to redesign its website. The redesign entailed migrating 25,000 pages of content and making the entire site Section 508 compliant for accessibility purposes, as well as making the overall website more user-friendly.
The site had been showing its age, so they knew it needed a makeover! They were looking for something more sleek, modern-looking, and flexible than their old design which featured many dark colors. In order to provide both internally-relevant and externally-attractive pages for prospective students, El Camino College wanted content restructured on the site in a way that provided both internal relevance as well as external attractiveness.
The redesign of their website was an effort to increase enrollment and improve student success rates by providing students with more information about programs, courses, and services – especially the steps to enrollment. ECC also wanted to provide a more personalized experience for each individual student by highlighting what they need to know about El Camino College before enrolling or visiting campus. The overall navigation of the website was overwhelming and needed to be simplified.
We began working replacing outdated web pages with new content that would help achieve these goals, as well as ensuring Section 508 compliance.
By restructuring content on the site in a way that provided both internally-relevant and externally-attractive pages for prospective students. We also wanted to provide an updated design with a simplistic touch, including updating color and design layout, moving away from the design they had been using.