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Higher Education
Digital Marketing

Free Consultation

Recruit Students Efficiently & at Scale

Are your digital campaigns not converting as well? Are you looking to fill graduate classes, but haven’t been able to recruit enough students with the current budget?

You’ve got a lot on your plate running the digital marketing for an organization, and you don’t have time to figure it all out. All that matters is getting quality leads from Facebook ads or AdWords campaigns-and we’re here to help!

Whether you need us as SEO experts, PPC specialists who know how to get in front of potential students through Google search results pages (SERPS), retargeting them with banner ads or using geo-fencing technology, we’ve got everything covered – just tell us what kind of campaign you want and our team will put our thinking caps on to help you get the conversions you’re looking for.

Speak To a Seyfmark Representative Today!

Turn Your Website Into a Digital Asset

If you want to be successful in this day and age, your digital footprint is the key. Prospective students are wise beyond measure these days as they will choose which school they go to based off of their online experience with it. As marketers, we will help you make sure that all platforms have been optimized on their website so future students can find what’s necessary quickly and easily!

Clientele

Higher Education Clients

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WCAG 2.1

WCAG is the acronym for Web Content Accessibility Guidelines, which are maintained by the World Wide Web Consortium. They exist in part to make it easier for people to use web and create a better user experience that would work well with those who have disabilities.

ATAG 2.0

Web content authoring tools should be designed to both promote the production of accessible web content by making it easier for authors with disabilities and provide them more accessibility. The Authoring Tool Accessibility Guidelines (ATAG) 2.0 provides guidelines that can help designers in this endeavor, such as designing a tool like Adobe Dreamweaver that allows users to create HTML markup code without using any coding languages or keyboard shortcuts but through interactive menus instead.

The input sentence is from "The Authoring Tool Accessibility Guidelines (ATAG) 2.0," which has two main parts: Part A includes guidelines for creating an author's experience on the Web page while preserving their disability; and Part B considers how design affects all types of creators including those who have

ADA Section 508

Section 508 is the federal law that requires accessibility in electronic and information technology, including computers, phones and websites. This means people with disabilities can do their work on accessible equipment, take online training or use agency internet to find needed resources when using an application for employment or completing a form electronically.

Standard Compliance

With all the time we spend at our computers, there’s no way to deny that it has become a huge part of how we communicate and live in society. And yet for many people who have disabilities or are otherwise restricted from operating on devices like laptops due to physical impairments, they’re often left out of this important area of life. That is why accessibility testing is so crucial; ensuring those with hearing problems can hear sound cues when navigating through your site without getting lost along the way by reading speech bubbles only visible over images, visually impaired users will be able to read text which contrasts more against backgrounds than normal copy would because you’ll adjust colors accordingly – making everything much easier for them!

WCAG 2.1

WCAG is the acronym for Web Content Accessibility Guidelines, which are maintained by the World Wide Web Consortium. They exist in part to make it easier for people to use web and create a better user experience that would work well with those who have disabilities.

ATAG 2.0

Web content authoring tools should be designed to both promote the production of accessible web content by making it easier for authors with disabilities and provide them more accessibility. The Authoring Tool Accessibility Guidelines (ATAG) 2.0 provides guidelines that can help designers in this endeavor, such as designing a tool like Adobe Dreamweaver that allows users to create HTML markup code without using any coding languages or keyboard shortcuts but through interactive menus instead.

The input sentence is from "The Authoring Tool Accessibility Guidelines (ATAG) 2.0," which has two main parts: Part A includes guidelines for creating an author's experience on the Web page while preserving their disability; and Part B considers how design affects all types of creators including those who have

ADA Section 508

Section 508 is the federal law that requires accessibility in electronic and information technology, including computers, phones and websites. This means people with disabilities can do their work on accessible equipment, take online training or use agency internet to find needed resources when using an application for employment or completing a form electronically.

Higher Education Website Design Solutions

We’ll help position your institution for success as we specialize in building websites that are mobile friendly, scalable to meet the needs of all audiences, easy to manage and reflective of your priorities.

As digital marketing evolves, it’s important to stay up-to-date with the most current technology. Our comprehensive services offer a range of options for your website that will ensure you’re prepared for what is yet to come.

Strategy

  • Content Strategy
  • Brand Messaging
  • Institutional Documents
  • Brand & Digital Strategy
  • ADA Accessibility Audits

Design

  • Responsive Web Design
  • Design Mockups
  • Mobile Design
  • Wireframes
  • Website Architecture
  • Accessibility Design

Development

  • Front End Development
  • CMS Solutions
  • Mobile Development
  • Portal Development
  • ADA Accessibility

Support

  • Technical Support
  • Hosting
  • Training
  • Website Security
  • Website Consulting
  • Data/Analytics
  • Search Engine Optimization (SEO)

How a New Website Can Help You

We’ll look at your website for any changes that need to be made in order to rank better on search engines. This might include things like:

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User Centered Websites

Higher Ed websites are engaging platforms that need to be tailored for their users. We create a user-focused strategy ensuring your website is as effective as possible in order to build relationships and increase enrollment.

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Structured Content

With our team of web experts, we'll ensure that your content is engaging to all of your diverse users. Whether you need planning and execution or governance for new strategies, trust us in creating the perfect environment.

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Boosting Your Brand

Don’t be an unheard voice. We will help you craft a digital experience that builds upon your values and grows your name recognition, so the Higher Ed community can hear from YOU!

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Enrollment Booster

The new website will be a valuable resource for students. It achieves this by encouraging enrollment through the human-centered approach that helps them find their future home and choose courses to shape their career path.

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Data Driven Decisions

Universities and colleges should provide students with the best analytical techniques to succeed in today's world. We are a data-driven design company that starts testing, validating, and iterating our designs from day one.

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CMS Architecture

Higher Education clients often have different preferences about which CMS to use. This is why we pride ourselves on our ability to provide personalized experiences for your departments with the right platform that will allow them all be individual entities under a united brand.

Partnerships

Our Partners

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Our Higher Education Web Design Process

🧠 Strategy

Before beginning to think about what the overall design of the website should be , we create a road map for the overall campaign. We utilize analytics to get a better understanding of the current site, in addition to an internal analysis to make the best recommendations for specifications like navigation, content, design, etc.

💡 Design

The visual design will be sophisticated, sleek, professional and polished. You'll know you're looking at a site with academic integrity as soon as your eyes land on it.

Based on the information we collect from our own internal analysis as well as from your committee/team, we will begin designing the site with the following key points in mind.

🚧 Development

Seyfmark has a deep understanding of the complex world of web design and development. Our experience includes working with well-known CMS's such as Drupal, WordPress, Kentico, RedDot, Fatwire and OU Campus.

In this phase, we will work on developing a final design based upon approved comps for both desktop and mobile browsers in order to ensure complete compliance with accessibility standards.

✅ Alignment

When you come to work with us, we will assign your own team of specialists who will be there for the whole process. Your Account Manager are going to talk with you through it all and they'll also schedule bi-weekly alignment calls so that we can keep in touch on our progress as well as learn about any changes coming up--especially sales or stock adjustments! You should think of these phone chats like a friendly catchup session: an opportunity for both parties to share feedback and address anything new which is happening soon.

📈 Reporting

With our proactive approach to monitoring and reporting your metrics, you will always know what's going on at all times. We don't just use one analytics tool - we have many! And not only do we monitor every movement of yours website; but also the progress made by each member of our team in-house with high-end software. For real time document sharing and communication, our internal solution allows us to communicate efficiently between clients like yourself who are looking for quality work done right away without hassle or confusion about how it was accomplished. With regular updates from me as well as any other group members directly involved in your project’s execution, there won’t be anything left out - unless you want something specific held

Having a website that looks great is one thing, but having the information on your site be relevant to what you’re selling and accessible to all users should always be priority number one. We at Seyfmark have been creating sites for years so we know how important it can sometimes seem making sure everything works properly in different browsers, which devices are being used by visitors or potential customers of yours and just about anything else that might come up during design time.

Your site’s success largely depends on the experience that it provides to your prospective students. This is why you need a website development team with years of knowledge and expertise designing websites for educational institutions like yours, so they can ensure an attractive learning environment for all users.

Your enrollment numbers rely heavily upon how well visitors are received by your web page; which means ensuring every visitor has access to high-quality content in order to determine if they want what you offer or not. 

real testimonials

What They
Say About Our
Company?

Taylor Green
Onum has increased our traffic, keywords, and conversion. We’ve enjoyed working with them and consider them a strategic business partner.
Taylor Green
Client of Company
Emilia Clarke
I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
Emilia Clarke
Designer
Maria Kloop
Onum has increased our traffic, keywords, and conversion. We’ve enjoyed working with them and consider them a strategic business partner.
Maria Kloop
Developer