Transforce Group was looking for an increase in their organic traffic in order to generate more B2B leads from trucking companies. Seyfmark collaborated with Transforce Group and identified a multitude of on-page issues which was holding them back from their true organic potential.
We looked at what issues we can resolve initially and fully optimized the front end of their website. Afterwards, we created a full content marketing plan which included the keywords that we had identified as low-hanging fruit. Our in-depth research has helped create a blueprint about what it would take to out-rank their competitors, which resulted in a 550% increase in their monthly organic traffic.
For this campaign, we also took a different approach by focusing heavily on article marketing campaigns and social media engagement with niche-based online trucking networks such as Truckers Forum, Trucker101 and Overdrive among others. When possible, we prefer to leverage existing communities rather than rely solely on our own relationship building activities since it allows us to reach more users.
Since we used a very targeting approach, this also meant an increase in their conversion rate. Their conversion rate more than doubled from 4% to around 11%. When identifying keywords and determining what the search intent is on these keywords, this will help turn those new users into customers/leads.
We also looked at the psychology side of things when looking at keywords to rank for. What are some issues that trucking companies are dealing with in 2021? We noticed that the two major problems they were facing were on-boarding new drivers as well retaining their current fleet members.
We created content that revolved around those 2 issues and because they were highly valuable pieces of content, this is where we saw Transforce Group scale on the organic traffic side of things. We were able to get trucking company executives to land on those pieces of content, which resulted in them reaching out to Transforce Group for their consulting services.